{
  "schema_version": 1,
  "chart_type": "cartesian",
  "meta": {
    "title": "Monthly Active Users",
    "quality_profile": "showcase",
    "views": [
      {
        "id": "full-year",
        "label": "Full year",
        "note": "Twelve months of growth, from 8,200 to 19,700 monthly active users."
      },
      {
        "id": "post-launch",
        "label": "After v2 launch",
        "brush": [
          4,
          11
        ],
        "note": "From February onward, growth steepens: 10,500 to 19,700 in seven months."
      },
      {
        "id": "paying-only",
        "label": "Paying users",
        "focus": [
          "paying"
        ],
        "note": "Paying users alone, so the smaller series is readable on its own scale position."
      }
    ]
  },
  "data": {
    "columns": [
      {
        "id": "month",
        "type": "date",
        "values": [
          "2025-09",
          "2025-10",
          "2025-11",
          "2025-12",
          "2026-01",
          "2026-02",
          "2026-03",
          "2026-04",
          "2026-05",
          "2026-06",
          "2026-07",
          "2026-08"
        ]
      },
      {
        "id": "mau",
        "type": "number",
        "unit": "users",
        "values": [
          8200,
          8900,
          9400,
          9100,
          10500,
          12300,
          13800,
          14600,
          15900,
          17400,
          18100,
          19700
        ]
      },
      {
        "id": "paying",
        "type": "number",
        "unit": "users",
        "values": [
          610,
          700,
          780,
          760,
          940,
          1180,
          1420,
          1560,
          1810,
          2050,
          2230,
          2540
        ]
      }
    ]
  },
  "encoding": {
    "x": {
      "column": "month",
      "scale": "time"
    },
    "y": {
      "label": "Users",
      "zero": true
    }
  },
  "series": [
    {
      "id": "mau",
      "mark": "line",
      "y": "mau",
      "label": "All active users",
      "role": "primary",
      "point": true
    },
    {
      "id": "paying",
      "mark": "line",
      "y": "paying",
      "label": "Paying users",
      "role": "positive",
      "point": true
    }
  ],
  "annotations": [
    {
      "id": "v2-launch",
      "kind": "x-line",
      "at": "2026-02",
      "label": "v2 launch"
    }
  ],
  "interactions": {
    "brush": "x"
  },
  "cards": [
    {
      "title": "Takeaway",
      "items": [
        "MAU grew 2.4\u00d7 over twelve months, with growth accelerating after the v2 launch in February.",
        "Paying users grew faster than the base: 4.2\u00d7 over the same period."
      ]
    }
  ]
}